“It makes me so happy to imagine the lady from Rahim Yar Khan who just ordered my favourite earrings receiving her purchase from the TCS courier the next day. People from every town and city are ordering from Tesoro. While half of the orders come from the 3 cities, the other half is spread across Pakistan. Thanks to the internet, Pakistan’s market isn’t limited to just 3 cities now, Karachi, Lahore and Islamabad. Paula loves the idea of a world where fashion is accessible to anyone, regardless of what city they live in. For example, they will spend more on wedding or party accessories as those need to be more formal.” ‘It depends on what occasion women are buying for. Paula explains that while their products start from Rs.500 and go up to Rs.45,000, women are happy to spend RS.2000 – Rs.3000, as most products are within that range. Perhaps what makes women gravitate towards Tesoro even more is its price bracket. Therefore Tesoro started off as an accessories brand that now has a collection of handbags, jewelry, sunglasses and even clothing. “For me, the absence of ‘accessories’ in the conversation and palette of choices was really conspicuous.†She explains that she didn’t want to reinvent the ways in which Pakistani women dressed, but decided that there should be more options in accessorizing. When she first came to Pakistan, she noticed that women were really obsessed with clothes, with their focus and attention on prints and fabrics and not much attention given to accessories. Paula Tesoro came to Pakistan with her husband nearly 7 years ago, when her husband was tired of the corporate ‘rat race’ and Paula was open to the idea of a new experience, living in Pakistan. One might be surprised to learn that the founder of Pakistan’s first online store for women is originally from Chile, South America. What started off as a small shop in Lahore has now grown into a nationwide shopping experience, with their online store offering a budget friendly collection for all our fashion needs. Tesoro.pk is the first online store that specifically caters to women. E-commerce is the future, and it makes sense for Pakistan.†And for the growing number of working women, it means saving time. The Internet means they don’t need to ask a favour anymore to be taken somewhere. Paula Tesoro, founder of the brand, Tesoro, explains it with relative ease, “It’s a difficult fact of life here that the mobility of most women is dependent upon men, be they drivers or family members. But why is it important for Pakistani women to embrace e-commerce? Thankfully, Pakistani brands are now shifting towards e-commerce as well. Women can easily access hundreds of brands and have their favourite items delivered to their doorsteps with one click of a button. Thanks to the digital age, shopping has now become so much easier.
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